En la sección fashion system 2.0 (el analisis de las estrategias y acciones surgidas de la unión de dos fenómenos sociales moda y redes sociales que inicie ya hace unos años) hoy presenta The third wave😉

In Fashion system 2.0 section (the analysis of the strategies and actions arising from the union of two social phenomenos, fashion and social networks, that started some years ago) today presented The third wave😉

Una consultora con sede en NY especializada en moda 2.0 lanza un estudio resultado del tracking de dos años que abarca una lista de bases de datos con más de 650 empresas de moda enfocados en tecnología. Disponible para suscriptores de pago, la clasificiación se distribuye entre 35 diferentes categorías de negocios etiquetados con diferentes tags como B2B, beauty, luxury, mobile …para facilitar las búsquedas.

La fundadora, Liza Kindred dice sobre la iniciativa: “The database is a culmination of nearly two years of monitoring the industry. We began tracking companies so we could have a comprehensive view of the landscape, and quickly realized that this information would be valuable to many other people as well.”

Aprovecho esta tercera ola para lista algunas de las big news in fashion tech:)

probadores virtuales

  • Bloomingdale’s installs body scanners to help you find jeans that fit (as pictured) [Mashable]

  • Choose Your Next Pair of Glasses Using 3D and an iPad ashable]

Facebook fans

  • Michael Kors releases limited edition sneakers to celebrate reaching 500 million fans on Facebook [Web & Luxe]

Diseños y pasarelas holográficas:

  • Marc Jacobs to dress famous Japanese holograph, Hatsune Miku [Fashionista]

  • Primer holográfico catwalk : Hussein Chalayan

Passing Through The Glass | Chalayan/Mavi Collection from nerdworking on Vimeo.

La primera digital fragance:

  • This Bond No. 9 ‘digital fragrance’ is only sold via QR code [Styleite]

Contenido:

  • El media star: Tavi Gevinson creator of The Style Rookie is the next big media mogul [AdWeek]
  • El viral: Kmart #shipmypants ad goes viral [Fashioandmash]

Más en el próximo capítulo de Fashion System 2.0 y en los armarios de Nethunting:))

A NY based consulting firm specializing in fashion 2.0 launches a study tracking result of two years covering a databases with more than 650 fashion companies focused on technology. Available for paid subscribers, the classifying them is distributed among 35 different business categories labeled with different tags as B2B, beauty, luxury, mobile … to facilitate searches.

The founder, Liza Kindred say about the initiative: “The database is a culmination of nearly two years of monitoring the industry. We Began tracking companies so we Could have a comprehensive view of the landscape, and quickly Realized That This Information would be valuable to many other people as well. “

I take the momentum of this third wave to list some of the big tech news in fashion :)

Virtual Dress room:

  • Bloomingdale’s installs body scanners to help you find jeans that fit (as pictured) [Mashable]

  • Choose Your Next Pair of Glasses Using 3D and an iPad ashable]

Facebook fans

  • Michael Kors releases limited edition sneakers to celebrate reaching 500 million fans on Facebook [Web & Luxe]

Holographic designs and catawalks:

  • Marc Jacobs to dress famous Japanese holograph, Hatsune Miku [Fashionista]

  • First Holographic catwalk : Hussein Chalayan

Passing Through The Glass | Chalayan/Mavi Collection from nerdworking on Vimeo.

First Digital fragance:

  • This Bond No. 9 ‘digital fragrance’ is only sold via QR code [Styleite]

Content:

  • The media star: Tavi Gevinson creator of The Style Rookie is the next big media mogul [AdWeek]
  • The viral: Kmart #shipmypants ad goes viral [Fashioandmash]

More in the Fashion System 2.0 chapter and in the Nethunting Closet😉