En puertas de nuevas Fashion Week, empezamos con la de New York, la más mediática y si cabe la más innovadora en cuestión de contenidos y comunicación, en producto la superan otras;-) y con su identificación social #NYFW se lanza a una nueva aventura!
Esta vez y como excusa para un avance en el sector editorial, las revistas y medios profesionales del sector lanzan un reto, un reto necesario e indiscutible para dar un salto hacia el futuro, si el mundo de la comunicación ha cambiado… cómo llegar al lector en este nuevo contexto?
At Fashion Week new doors, start with New York, the most mediatic, innovative and relevant media content catwalk, in the design overcome others;-) and with its classic social ID #NYFW, it launches into a new adventure!
This time and with excuse for a breakthrough in publishing, magazines and media professionals launched a challenge. A challenge and indisputable need to take a leap into the future, if the world of communication has changed … how to get the reader in this new context?
Año tras año Nueva York innova y así nace el nuevo reto, un proyecto de crowdsourcing que parte del grupo editorial que quiere encabezar esta innovación, Hearts Magazines, y donde el objetivo es promover el uso de la tecnología vinculado al contenido que genera el sector de la moda!!
Claves: poder de convocatoria + temática + vocación y capacidad de innovación
Con el fin de encontrar esa capacidad y vía/s de adaptación de la compañia al movimiento tecnológico y el uso cotidiano de gadgets como smartphones o tablets Hearst fraguo la iniciativa para crear un marathon de ideas bajo el amparo de la «semana de la moda neoyorkina»: the fashion hackathon
Un proyecto crowdsourcing para convocar, valorar y apostar por las mejores ideas que vinculen tech + moda + contenidos!! con un jurado de lujo y unos premios sustanciales:)
Ahí va la convocatoria:
«The Hearst Fashion Hack (#HearstFashionHack) kicks off on Saturday, February 9 at 9:00 a.m. with welcoming introductions by Hearst followed by developers pitching their ideas and forming teams. Coding begins promptly at 1:00 p.m. and submissions are due exactly 24 hours later. On Sunday, prototypes will be presented to the judges. Special consideration will be given to apps that inventively connect readers and editors in real-time.
Tickets are limited. We welcome enthusiasts from all levels of fashion expertise, from corporate juggernauts to prominent young students. We look forward to having you at the Hearst Fashion Hack and helping you build your fashion dreams.»
Un proyecto con partners como AngelHack, Google, Microsoft entre otros donde se persigue la innovación y sobretodo la mejor idea con capacidad de adaptación a un nuevo contexto, en persecución de las tendencias:)
Apostando por la inteligencia colectiva y los proyectos colaborativos, 24 horas para crear y serán premiadas las mejores ideas, aquellas que mejor conecten lectores con editores en tiempo real.
Lista de premios:
- $10,000 Cash – Best use of Hearst APIs : Along with possible mentorship & financing to further develop your app plus a travel reimbursement for members of the winning team who traveled outside of the New York metropolitan area.
- $10,000+ Partner API prizes : Various cash and other prizes from partners
- Audience Choice – VIP Entrance to Events : Exclusive entry to VIP New York Fashion Week events
El 9 de febrero empieza la marathon del fashion techie crowd-power, preparados para ver los resultados???
Year after year New York are innovating and this is the propose of the new challenge, a crowdsourcing project from the publishing group that wants to lead this innovation, Hearts Magazines, and where the goal is to promote the use of technology related to the content generated by the sector fashion!
Keys: convening power + theme + vocation and innovativeness
To find the capacity and route/s to adapt the company in the technological movement and the daily use of smartphones or tablets, Hearst forged the initiative to create a marathon of ideas under the umbrella of the «New York Fashion Week «The fashion hackathon«
A crowdsourcing project to convene and vote the better ideas that link fashion + tech + content! with a luxury jury and a substantial prizes 🙂
Here’s the call:
«The Hearst Fashion Hack (#HearstFashionHack) kicks off on Saturday, February 9 at 9:00 a.m. with welcoming introductions by Hearst followed by developers pitching their ideas and forming teams. Coding begins promptly at 1:00 p.m. and submissions are due exactly 24 hours later. On Sunday, prototypes will be presented to the judges. Special consideration will be given to apps that inventively connect readers and editors in real-time.
Tickets are limited. We welcome enthusiasts from all levels of fashion expertise, from corporate juggernauts to prominent young students. We look forward to having you at the Hearst Fashion Hack and helping you build your fashion dreams.»
Partnering with AngelHack, Google, Microsoft and others where the goal is the best idea especially adaptable to a new fashion-tech environment, in pursuit of the trends 🙂
Pro collective intelligence and collaborative projects, a 24 hours creating the best ideas that will be rewarded, especially those that best connect readers with editors in real-time.
Awards:
- $10,000 Cash – Best use of Hearst APIs : Along with possible mentorship & financing to further develop your app plus a travel reimbursement for members of the winning team who traveled outside of the New York metropolitan area.
- $10,000+ Partner API prizes : Various cash and other prizes from partners
- Audience Choice – VIP Entrance to Events : Exclusive entry to VIP New York Fashion Week events
On February 9, begins the techie crowd-power fashion marathon , ready to see the results??? let´s check the schedule!!
