A/W 2013 – una temporada más en la moda y una Fashion Week más en la historia, y sobretodo en la reciente historia de alianzas mediáticas entre Moda y Tecnología, qué titulares nos ha dejado esta pasada #NYFW??
A / W 2013 – one more season in fashion Fashion Week and again in history, and especially in the recent history of media alliances between fashion and technology, which headlines has left the last one #NYFW to us ??
El primero la transparencia se cobra un alto precio con Rebecca Minkoff #RMfall
El nuevo streaming. The future of fashion week llega de la mano de la alianza de Top shop con Google «Topshop is calling it «The Future of the Fashion Show,» and it’s designed to let audiences see the show from every point of view — from that of a model on the runway, to a makeup artist backstage, to the celebrity or buyer in the front row….About 30 to 45 minutes leading up to the show start (10 a.m. EST), Topshop will begin streaming «red carpet» arrivals live on Google+ and YouTube…. Topshop and Google are also releasing a «Be the Buyer App,» which will allow fans to create their own look boards with pieces from the runway collection, aided by advice from style blog partners, on Google+.»
El primer catwalk con distintos puntos de vista y enfoques en tiempo real, donde seguir la historia de las modelos, entre ellas la top Cara, participar y compatir con las A-list Vips en la Red Carpet desde Hangout y, con la superapp «be the buyer», convertirte en uno de los big buyers de la industria todo socializable!! una experiencia completa y única;-)
La experiencia 360º. Nuevos angulos, Nuevas experiencias 360, nuevo engagement de Adidas.
Y en la distancia la pasarela se esmera y para el front row virtual ofrece mejoras en calidad! Los streaming de las pasarelas se llena de efectos, colores, texturas….!
«Lacoste landmark. Polo shirts changing color digitally, different shades bleeding across the body of a hip young thing — after looking at Lacoste’s futuristic film on Facebook, I was intrigued to see how the “crocodile” brand would celebrate its 80th birthday in New York, where its shows have been staged for a decade»
Sin duda, otra gran idea: El hackaton de Conde Nast, mirar las ideas premiadas;-)
La otra cara de la moda, un diálogo paralelo y espontáneo que transcurrio en twitter vía #OUTOFHAND
Y la pasarela cada día es más outsider que insider, la calle se impone a cualquier alfombra roja o pasarela a la carta porque «the difference is that now the action is outside the show»!!!
Y para acabar, lejos de lo digital, algo que mantiene su Exclusividad y supone la contrariedad del sector;-) lo único que no puede sentirse a través de una pantalla o cualquier red social: el sentido del tacto mantiene la exclusividad de los elegidos;-) «the sense of touch becomes an experience that can’t easily be shared. That’s interesting in a business that is always seeking exclusivity».
Tip: Para conocer el histórico revisa todo lo publicado relacionado con los eventos de moda y fashion shows desde el 2009;-)
Más tendencias en los armarios de Nethunting.
The first transparency charged a high price with Rebecca Minkoff : #RMfall
The new streaming. The future of fashion week comes from the alliance: Top Shop with Google (hand to hand ).«The Future of the Fashion Show,» and it’s designed to let audiences see the show from every point of view — from that of a model on the runway, to a makeup artist backstage, to the celebrity or buyer in the front row….About 30 to 45 minutes leading up to the show start (10 a.m. EST), Topshop will begin streaming «red carpet» arrivals live on Google+ and YouTube…. Topshop and Google are also releasing a «Be the Buyer App,» which will allow fans to create their own look boards with pieces from the runway collection, aided by advice from style blog partners, on Google+.»
Experience 360. New Angles, New Experiences 360, new engagement of Adidas.
And in the distance the catwalk improves for the virtual front row offering better quality! The streaming of the runaway are full of effects, colors, textures ….!
«Lacoste landmark. Polo shirts changing color digitally, different shades bleeding across the body of a hip young thing — after looking at Lacoste’s futuristic film on Facebook, I was intrigued to see how the “crocodile” brand would celebrate its 80th birthday in New York, where its shows have been staged for a decade»
No doubt another great idea: The Conde Nast hackathon, watch the winning ideas;-)
The other side of fashion, parallel and spontaneous dialogue that went on twitter via #OUTOFHAND
And the catwalk is increasingly outsider to insider, the street is imposed on any red carpet or catwalk because «The Difference Is that now the action is outside the show»!
And finally, far from digital, which maintains fashion exclusivity and its ownself disappointment 😉 the only thing that can not be felt through a screen or any social network: the sense of touch keeps the exclusivity of the chosen;-) «the sense of touch becomes an experience that can’t easily be shared. That’s interesting in a business that is always seeking exclusivity».
Tip: To know more historical dates reviews everything related to fashion events and fashion shows published in nethunting since 2009.
More trends in Nethunting closets.
